Dividend Yield

The dividend yield is the return the stockholder is making on the money he invested.

If you paid $100 for a share of stock and the company sent you a dividend of $10, 10/100=10%. Your dividend yield is 10%. You are getting a 10% return on your money.

https://accounting.uworld.com/cpa-review/lc/accounting-dictionary/term/dividend-yield/