In-kind

Instead of giving a charity money, companies sometimes donate useful goods or services that the organization needs. This is called an in-kind donation.

If a school choir was given a chance to sing in Rome and American airlines flew them there for free, the airplane flights would be an in-kind donation. If a supermarket gave a soup kitchen free food, that would be an in-kind donation.

https://accounting.uworld.com/cpa-review/lc/accounting-dictionary/term/in-kind/